During the National Day holiday, ABRAFATI 2019 was held on October 1-3, 2019 in Sao Paulo, Brazil. Chesir's international trade team gave up their holiday breaks and spend a special time at the exhibition.
ABRAFATI is held every two years and is hosted by the Brazilian Coatings Association. It has been held for fifteen consecutive years. In 2019, it will usher in its sixteenth grand event. At ABRAFATI 2019, 380 companies from 25 countries and regions of the world participated in the exhibition, with an exhibition area of 28,000 square meters, which attracted many audiences from various industries to participate. ABRAFATI is the largest and most influential coatings professional exhibition in South America. Its exhibition area and number of visitors are not only second to none in South America, but also among the best in the coatings industry worldwide. Exhibitors include Dow Chemical, BASF, Bayer, DuPont, Evonik, Eastman, Air Products, Clariant, Huntsman, Merck, LANXESS, Rhodia, Rohm and Haas, BYK and many more A multinational chemical giant with extremely comprehensive industry coverage.
Participating in ABRAFATI 2019 is a rare opportunity. The exhibition attracted more than 500 coatings companies from Brazil and Latin America. The Brazilian and Latin American markets have a total annual demand of more than 160 million liters of coatings and annual sales of more than 4 billion U.S. dollars. It is one of the rapidly growing markets for the pearl material industry. This market is rapidly expanding and showing strong growth momentum. At present, per capita coating consumption in Brazil and Latin America is still very low. More than 3 million people live in Latin America, and millions of people have consumer demand each year. They buy houses, cars and other items, creating strong demand for coatings and pearl materials.
At ABRAFATI 2019, we exhibited hundreds of products of industrial-grade, weather-resistant and synthetic mica series. We invited customers from the Americas, Canada, Brazil, Chile and other countries and regions to participate in the exhibition. And sent a technical team to conduct extensive technical exchanges with these foreign customer companies, enhance the company's regional visibility, establish a good atmosphere of mutual trust and cooperation, and lay a solid foundation for cooperation in the regional market.
During the 3-day exhibition, the Chesir booth attracted many visitors. Our staff always communicated with the visitors with full enthusiasm and patience. The features and advantages of the exhibits were fully demonstrated by the staff's wonderful speeches and demonstrations After the professional audience and exhibitors at the conference have a certain understanding of the products, they show a strong intention to cooperate. After 3 days, we were also very productive, signed multiple orders, and reached cooperation intentions with hundreds of customers, laying the foundation for the development of the American market in 2020.
In recent years, Chesir has participated in 6-8 international exhibitions every year, and has continuously improved the visibility of international brands. It has become one of the pearl materials brands with global brand influence. With a more mature and professional attitude, we will provide green and environmentally friendly pearl materials for the coatings industry, and contribute to the prosperity and development of the coatings industry.