On December 5, 2024 Guangzhou China International Coatings Exhibition came to a successful end. As an important event for the coatings industry, the exhibition has attracted top enterprises and professional visitors from all over the world. Global New Material International brought along its subsidiaries – Chesir and CQV which drew high attention with their innovative products and cutting-edge technology and became one of the highlights.

Chesir & CQV: Demonstration of Technical Strength

Chesir and CQV, both owned by GNMI, respectively presented their unique innovative technology and market positioning. Chesir displayed synthetic mica-based high-performance pearlescent materials, attracting a large number of customers with its environmental protection, functionality and excellent visual effects. CQV showcased high-end innovative pearlescent products widely used in automotive, coatings, solar panels and other fields, and its stable quality and innovative technology are favored by international customers.

Chesir: Emphasis on Both Innovation on Environmental Protection and Visual Impact

With the theme of “Brilliant world starts with Chesir”, Chesir showcased a number of high-performance products, including high weather resistance outdoor coatings pearlescent materials, special pearlescent materials for powder coatings, and highlight, matte chameleon pearlescent materials with color-changing at different viewing angles.

Chesir pearlescent materials specially for powder coatings enjoy excellent glossy effect and high environmental protection characteristics, VOC free,safer and more environmentally friendly, making it one of the green products that have attracted much attention in the exhibition. Many coatings manufacturers have expressed strong interest in special effect pearlescent materials of Chesir and looked forward to further cooperation.

CQV: Representative of Classical and Innovative

The highlight of CQV’s exhibit included Adamas®, a synthetic aluminum oxide (Al₂O₃) laminate effect pearlescent material, and Sollite® ₃, a pearlescent material for solar panels with excellent transparency, high gloss, heat resistance and UV resistance. These products are widely used in automotive coatings, architectural coatings and industrial coatings, and are highly valued by customers for their excellent stability and applicability.

During the exhibition, CQV demonstrated outstanding performance of pearlescent materials in automotive coatings, architectural coatings as well as special functional coatings through on-site product display and case study. CQV also reached cooperation intentions with a number of international painting brands, further consolidating its global market position.

Globalization Strategy showed GNMI’s influence in the Industry

As one of the leading enterprises in global pearlescent material industry, Global New Material International fully demonstrated its advantages in technological research and development, product innovation and market expansion in this exhibition. Chesir and CQV effectively met a wider range of customer needs and provided customers with more comprehensive solutions.

Zhou Fangchao, Executive Director and Vice President of GNMI, said, “China Coatings Show in Guangzhou provided an excellent platform for us to communicate with customers face to face about their needs and showcased technological achievements. In the future, we will continue to adhere to scientific and technological innovation and green development to help the high-quality development of the global coatings industry.”

The successful participation in 2024 China International Coatings Show not only enhanced the popularity of Chesir and CQV in international market, but also further consolidated the dominant presence of GNMI in global pearlescent material industry. Global New Material International will spare no effort in innovation. In the future, Chesir and CQV will continue to advance hand in hand to provide global customers with more valuable products and solutions, and jointly run towards a greener and more efficient future.